The problem: pet parents underestimate veterinary costs

When they're evaluating an pet wellness or insurance plan, like those offered by Pumpkin, this leads them to doubt its value.

Making veterinary cost data personal and compelling

I saw an opportunity to leverage an LLM to synthesize and format cost data to make it easy to understand & uniquely relevant to their pet, while contextually highlighting the value of a Pumpkin Wellness Club membership.